How to protect your brand from any Intellectual Property (IP)
Amazon Brand Registry - Protect your brand from any Intellectual Property (IP) Infringements
Protecting your brand is very critical on Amazon, as a brand owner you know your brand and intellectual property the best. Simply enroll in Amazon Brand Registry and share information about your brand.
Amazon brand registry gives you peace of mind by activating proactive protections that help stop bad listings and bad actors.
● Secure your brand
Detects and reports suspected intellectual property infringement with our powerful tools.
Accurate submissions continue to drive Amazons feedback loops to automatically block
violations before they impact your brand and customers get impacted by a poor brand
experience
● Improve customer experience
Better manage content and photos on detail pages for your products to help ensure your
customers see accurate information on Amazon.
Amazon combines your information with automated protections and machine learning to prevent inaccurate updates.
● Monitor your progress
Keep an eye on key stats related to your brand’s protection– both Amazon’s efforts and yours -in real-time across all Amazon stores.
You can also monitor the status and impact of infringement notices you have submitted.
Located within Amazon Brand Registry, the Report a Violation tool helps you find and report
potential trademark, copyright, or patent infringements to Amazon for action and removal.
How it works?
● Search our catalog with ease to look for potential violations. You can search by product,brand, order number, image, or a list of up to 100 ASINs or URLs.
● Should you find an infringement, simply select the suspected offers to report them; our global team is available 24/7 to investigate and act to take down violations.
● Review the status of your submissions or retract submissions made in error on our
Submission History page.
Get in touch with us at 9972954472 to know more about protecting your brand from any
intellectual property infringements.
The Future of Commerce and where its heading in India
If you are a brand that sells grocery items, you are likely to sell on all
- Marketplaces
- Website
- Social channels
- Quick Commerce
Whereas if you are a lifestyle or clothing brand, quick commerce is not relevant, but the channels that will definitely be relevant are
- Marketplaces
- Website
- Social channels
- Lifestyle eCommerce
The evolution of quick commerce has disrupted the way people consume FMCG items, and it is molded towards the ever-evolving day consumer willing to pay a premium for convenience.
Quick commerce has had a massive impact on Amazon, Big Basket, and Flipkart grocery businesses, and they are struggling to find a way to claw back market share from Quick commerce leaders Zepto and Swiggy Instamart.
The way consumers are also evolving in how they discover new brands is rapidly changing as people can directly shop on Facebook, Instagram, and Youtube if they come across a product they like.
E-Pharmacy is a business that has grey areas, and the government has put a lot of restrictions on people who can sell pharma products online and rightly so, as it is to protect the consumer. The Drug departments central and state are yet working on policies so that there is no misuse of prescription drugs when purchasing them online, hence Amazon Pharmacy and Flipkart Health are only in the pilot phase.
So how brands distribute their sales across these channels and marketing budgets which have the most optimal profitability by channel is critical for each brand to analyze where they are getting optimal mileage for the money spent.
We are still in various nascent stages of eCommerce in India, and it currently only represents 5% -8% of total retail sales in India.
While its early stages, one thing is for sure eCommerce is the future, and this share will only get bigger.